SkinSpeaks: Advancements in Dermatology and Spa M.D. needed to consolidate their marketing efforts to increase efficiency and maximize dollars spent on advertising—while making a greater impact in the marketplace. It was a company that provided two distinct, yet complimentary services — each with its own unique name and logo. Essentially, they had to make twice the effort to get their message out.
How could we re-brand SkinSpeaks without losing their well-established and highly respected reputation for both their medical and cosmetic dermatology services?
Firstly, we wove medical and cosmetic together by creating a brand umbrella name: SkinSpeaks. This allowed us tuck both services beneath it. From there, we created a new logo and tagline that underscored their unique approach to patient care: “Skin speaks. We listen.”
We spearheaded a 360º re-branding initiative that created a consistent and distinct voice—which clearly communicated both medical and cosmetic dermatology services offered by Dr. Carney and his staff. e3 did for SkinSpeaks what Botox did for frown lines. Our client was all smiles.
The integrated branding campaign was comprised of the following:
OUTDOOR + OPTIMIZED FACEBOOK PAGE + VIDEO + RADIO + WEB DESIGN + POS + DIRECT MAIL + MAGAZINE + LOGO DESIGN + DIGITAL + EBLASTS + NEWSLETTER + SOCIAL + PROMOTIONS